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Social media group is accused of using a ‘buy or bury’ strategy to neutralise rivals 
The US Federal Trade Commission (FTC) has refiled its antitrust complaint against Facebook, doubling down on its accusations that the social media group maintains monopoly power and uses a “buy or bury” strategy to neutralise competitors. 
Initially filed in December, the original lawsuit accused Facebook of conducting a “years-long course of anti-competitive conduct”, as it sought to force Facebook to unwind its acquisitions of Instagram and WhatsApp, made in 2012 and 2014 for $1 billion (€860 million) and $19 billion (€16.2 billion), respectively. 
However, a federal judge dismissed that complaint in June in a major blow to the agency, arguing it had “failed to plead enough facts to plausibly establish” Facebook had monopoly power over the social network market. 
The revived lawsuit contains similar arguments to the original but with more detail, for instance claiming the company pursued an “anti-competitive acquisition strategy”. 
Crush rivals 
It also said the social network had “anti-competitive conditional dealing policies” designed to crush rivals by depriving them of access to their platform. The new complaint totals 80 pages, up from the original 53-page filing. 
The case is one of the first major tests for new FTC chair and prominent Big Tech critic Lina Khan, whom Facebook has sought to recuse from any involvement in the case due to her previous criticisms of the company while working as an academic. 
In an attempt to demonstrate Facebook’s dominance in the market, the FTC said in the filing that Facebook and Instagram user numbers, which have been redacted, are “tens of millions” higher than the monthly figures of Snapchat, the social media app it says is the next largest. 
“No other personal social networking provider in the United States remotely approaches Facebook’s scale,” it said. 
It also argues that Facebook’s dominance combined with its vast interconnected user base creates a “high barrier to entry” for rivals. In particular, it cites internal Facebook documents that it says acknowledge the difficulty for competitors with similar social products to challenge “an incumbent with dominant scale”. 
The company said in a tweet that it was reviewing the refiled complaint but would have “more to say soon”. 
The lawsuit is part of a broad effort by lawmakers and competition enforcers to rein in the power of the biggest US tech companies. 
– Copyright The Financial Times Limited 2021 
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